It’s Climate Week in New York City, and this year’s theme, “It’s Time”, highlights the urgency of action.
Yet many businesses still overlook climate change, focusing on “not doing bad” rather than actively “doing good.” Companies with more power than politics or finance have the potential to drive positive change by creating value.
In his book “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, Alex Edmans brilliantly demonstrates how purpose-driven businesses benefit society and increase profitability, proving that serving a greater good isn’t just moral—it’s strategic.
Millennials, especially, prioritize both impact and profit.
“It’s Time” for businesses to embrace their societal role, addressing challenges like climate change while building a purpose beyond greenwashing.”It’s Time” for all leaders to embrace this shift. Let’s use coaching as a catalyst to foster the mindset that drives this meaningful and long-term change.
